• BDS Europe "I gained a better understanding of the key skills required to be a manager"
  • Road to success "Great ideas for moving forward. Very enjoyable"
  • BDS Europe "I gained tools that will assist me in the day-to-day management of my team"
  • Road to success "The trainer was knowledgeable, motivating and detailed"
  • BDS Europe "Being the first two sessions of the Diploma course, I was not entirely sure what to expect, however, I have taken everything that I expected and more - I am really looking forward to the next dates"
  • Road to success "The training highlighted what I need to improve on"

About Us

BDS was founded in the mid 1980s by Malcolm Wood as a training company focused on the automotive industry. Malcolm’s successful background of troubleshooting and turning loss-making automotive franchises into profitable businesses enabled him to develop a management training programme which is the basis of the current BDS Diploma in Applied Business. Today, BDS is focused on all business sectors resulting in the adoption of the BDS Diploma programme by the Birmingham Chamber of Commerce and Industry as their Management Masterclass course. Its modular structure provides ready-made solutions for individual training courses covering Finance, Marketing and Leadership.

The incorporation of J316 Ltd. Sales and Leadership training provides individually tailored training and consultancy in addition to the structured Diploma programmes.

We are experienced in adapting content directly to individual companies or business sectors. Working with companies in-house, we adapt case studies to incorporate management reporting systems, illustrating the use of available systems and information. Company guest speakers can supplement trainers.